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Every year, almost 50 million vehicles are sold in the United States. Based on statistics, the majority are negative experiences. There’s the false advertising, the misrepresentations, the game playing, and, of course, the outright lies. But it doesn’t have to be that way. Since 1991, I’ve been helping regular people …

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So far this chapter has covered two primary topics: The importance of understanding the mechanics of the Social Web and the Social Feedback Cycle, and the collaborative inflection-point within the larger social engagement process. The engagement has been redefined for social business as a more active (participative) notion compared with …

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