What You Need to Know about Marketing Your Vacation Rental to Solo Travelers

As the owner of a vacation property, you are well aware that vacationing is no longer the unachievable luxury it once was. Nowadays, many more individuals travel – both domestically and internationally – for both pleasure and professional purposes.

Furthermore, visitors no longer simply travel once a year in the summer but may take a few different journeys throughout the year. This mindset has normalized travel; for some, it has become a way of life. However, for many others, it remains a great means to disengage from the outside world.

When we think about traveling, the first thing that springs to mind is a group of friends, a couple, or a family. So, what about people who want to travel the globe but don’t have a companion to accompany them?

This is where the idea of the single traveler comes into play. Whatever their motive for traveling alone, this visitor demographic is beginning to constitute an ever-increasing number of travelers, as more and more individuals choose to embark on solo journeys with just themselves for company. Almost one in every four people plans to travel alone this year!

Consequently, you want your vacation rental to be an appealing alternative for these new sorts of tourists, as this will improve your reservations and, therefore, your rental revenue. So, how do you promote your resort to solitary travelers? By following our suggestions below.

What kind of visitor is a solitary traveler?

To determine how to attract this kind of visitor to your resort, consider why they may be traveling alone. It might be that they don’t have someone to travel with or prefer to travel alone to immerse themselves in a new city or country fully. Another option is that the visitor is here for business and would like the facilities and home comforts of a vacation rental.

It’s also vital to think about what lone travelers could anticipate from their vacation. Do they like to explore locations independently without being bothered, or do they want to connect with locals?

You may entertain lone travelers from any of these groupings as a vacation rental owner, so you must be prepared for either eventuality.

Determine the requirements of the lone traveler.

To provide the finest service and visitor experience, think like a guest and ask yourself: what would you anticipate from a vacation rental, or what services would be most valuable to you?

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Individual services are available.

Remember that traveling alone is not the same as traveling in a group. Because supplies like toilet paper arrive in enormous amounts, even purchasing the essentials may quickly add up. As a result, consider providing complimentary necessities such as shampoo, shower gel, toothbrushes, toilet paper, and other bathroom supplies.

You may even go a step further and provide other services, such as the ability to navigate about the city on a bicycle. They’ll enjoy it since they won’t have someone to share cab fees with!

A vacation rental may be a more economical alternative for a lone traveler, particularly if the host includes all of the amenities that aren’t generally a problem when traveling with a group of family or friends.

Communicate effectively.

When traveling alone, your visitor will want to ensure (more than ever!) that everything is in order with your accommodation and that they are aware of any house rules for your property (such as check-in/out conditions, trash disposal, and so on).

You’ll need to be more direct and transparent than ever with your lone visitors, making them feel valued and always providing them the assistance they need. If they contact you with inquiries, attempt to respond as quickly as possible.

You should also be prepared to propose single-person-friendly sites and activities, as well as activities and places where the visitor may mingle with other individuals or tourists in the region.

Provide breakfast as an alternative.

Many customers prefer vacation rentals over hotels simply because they have access to a kitchen and the ability to cook if necessary – either to make the stay more affordable or for sheer convenience. Of all, groups and families are used to filling the fridge upon arrival (even before venturing out to explore the attractions!). But what about a solitary tourist staying for a few days? They may be hesitant to purchase large quantities of food or other necessities for fear of wasting them.

As a result, including breakfast in the overnight rate might be an extra inducement for lone visitors who will not be splitting shopping expenditures with others.

Provide a variety of entertainment alternatives

A solo traveler may spend more time at the vacation rental. They’re more likely to return home sooner after a full day of touring than to spend the night out like a group. As a consequence, the visitor may spend significant amounts of time just resting on your property.

How can you make your house more than simply a place for your guests to lay their heads? By providing opportunities to have fun and socialize, even if you’re alone! Tired travelers may wish to read, watch television, catch up on a few episodes of their favorite series, or even play a video game. Create a comfy reading nook, connect the PlayStation, and ensure you have cable TV or an on-demand service like Netflix.

Don’t forget to give a strong WiFi signal! This may be the most important feature for visitors traveling alone, and it may even be a deciding factor when selecting a resort or submitting a review after their stay.

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Make it obvious that your house is suitable for more than just couples or groups.

When selling your vacation rental on your website or other listing platforms, make it clear that your home is equally suitable for lone travelers, groups, couples, and so on.

In addition to outlining all of the services you provide, make sure your ads include photographs of lone tourists enjoying your facilities or exploring the surrounding region and shots of groups or families.

Promote the local culture.

When writing about your vacation rental’s first-rate services and gorgeous interior design in your property description, make sure to add references to the region and location.

Sure, your visitors have already picked where they want to spend their holiday, so they don’t need to be persuaded. Guests will enjoy it if you position yourself as the expert of your region, who can propose experiences, the least touristy sites, and places where they can try the greatest local food!

The beautiful thing about solo travelers is that you, as the host, know they are interested in the region since they have chosen to explore it alone. Be inventive in your descriptions so that your guests can picture themselves staying at your home.

In addition to the points already mentioned, here are a few more things you can do to make your vacation rental more appealing to solo travelers:

  • Provide a welcome pack with information about the local area as well as discounts and coupons for nearby attractions.
  • Offer a concierge service to help guests plan their stay and make reservations at restaurants, shows, etc.
  • Make sure there is plenty of storage space in the room/rental so that guests can unpack and feel settled during their stay.
  • Include a TV and DVD player in the room with a selection of movies and TV shows.
  • Leave out board games or other activities that guests can enjoy in their downtime.
  • Provide a list of recommended restaurants and cafes in the area.
  • Leave a map of the local area so that guests can easily find their way around.
  • Put together a list of activities and attractions that are suitable for solo travelers.
  • Offer discounts for guests who book a stay of 3 nights or more.
  • Provide a welcome note and basket of fruit or other goodies in the room upon arrival.

Summary:

There are several things you can do to make your vacation rental more appealing to solo travelers. These include providing a welcome pack with information about the local area, offering a concierge service, making sure there is plenty of storage space in the room/rental, and including a TV and DVD player. You can also leave out board games or other activities that guests can enjoy in their downtime, provide a list of recommended restaurants and cafes in the area, and offer discounts for guests who book a stay of 3 nights or more

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