Best influencer marketing platforms in India 2021

The term ‘Influencer Marketing‘ has recently become popular in the realm of digital marketing. It is quickly getting closer with businesses! Many western corporations are embracing this marketing tactic. Many business organizations are getting on board. All with the best influencer marketing platform in India in the last few months.

Most users follow celebrities and believe in their trustworthiness. Since they are ordinary people. They have a direct influence over them and increase the following on social media networks.

Regular people with a large number of followers on various social media are considered influencers. They can be compensated in cash for sponsoring the name and brand or items. In this article, we will be looking at the best influencer marketing platform in India.

  1. Plixxo

Including over 26k influencers, Plixxo is one of India’s largest influencer marketing channels. Priyanka Gill founded the company. The founder of POPxo, and serves both brands and influencers. Bloggers, YouTubers, celebrities, and Instagram influencers can all join up for sponsored initiatives through the site.

This allows brands to ask hundreds of individuals to engage in their marketing campaigns. In brief, Plixxo makes it easier for marketers to execute influencer campaigns.

Plaxo is a platform for influencers that certifies their accounts, reach, and statistics. So this demonstrates that they are genuine influencers. As well as the fact that Plixxo is a useful business generation platform. It allows them to participate in sponsored advertising campaigns. It also allows influencers to grow their audience by posting on social media.

  1. Influencer.in

Influencer.in has a large influencer network with the goal of increasing engagement and analyzing performance. In India, influencer marketing has increased tenfold. And it is still growing. Therefore, Influencer.com can assist you in locating the appropriate influencer networks for your brands based on your needs.

They have top-tier influencers in the automotive, tourism, games, and food industries. Influencers with a celebrity or fitness experience are noteworthy.

In the initiatives, they collaborate with influencers to create genuine, quality material. They are in charge of making sure that campaigns produce positive outcomes. Also that the client’s goals are met. So from working with the greatest influencers to content development, ensure that your campaign is executed flawlessly.

  1. Opa

OPA is indeed the latest technological miracle that has gained considerable attention. It has been a popular pick in less than a year due to the lowest costs and the greatest community of over 50,000 influencers. Lakme, Godrej, Wow, Plum, Sugar Cosmetics, The Man Company, and other brands have benefited from OPA’s influencer marketing expertise.

OPA works with influencers on platforms like Instagram, YouTube, Blogs, Facebook, and Twitter. It specialises in engaging hundreds of major or minor influencers for the price of just one famous influencer. Also, influencers can sign up for invite-only partnerships using their app.

  1. Upfluence

Upfluence is one of India’s most popular influencer marketing networks. Plus claims to have a long list of clients, including Paypal, and AXA. It allows viewers to not only look for influencers but also to learn more about them. Small and medium-sized enterprises will be able to locate influencers and sell their products with ease.

Façade and Publisher are the two items that have been released. The first is a social media search engine. While the second is a system for managing influencer relationships.

It simplifies the process of notifying and following influencers. Also helps to ensure that ongoing campaigns are tracked. It allows viewers to follow and interact with influencers in a more personalized manner. Resulting in increased engagement. It has superb influencer marketing capabilities at an inexpensive price. As well as a large number of influencers.

 

  1. Pulpkey

It is an influencer marketing firm that is both creative and technologically advanced. It works with internet influencers. Utilises their creativity and produces compelling content to capture the attention of the viewers.

Youngsters are gravitating toward social media platforms. They place a higher value on influencers than on typical celebrities. Bloggers have a big influence on their followers. And their legitimacy makes people want to listen to them.

They offer both managed and self-serve options for influencer marketing campaigns. The Pulpkey algorithm generates a list of creators who fit the campaign’s objectives. Influencers work within the budget and maintain participation because they have a deep awareness of their audience.

It also monitors and evaluates the campaign’s outcomes. It enables connecting with content creators and influencers, tracking campaign results, and calculating ROI easier.

  1. Eleve Media

Eleve Media assists in the creation of brand campaign strategies and the implementation of effective advocacy solutions to ensure that the brand receives high-quality interaction. It performs a variety of tasks, including locating suitable people based on their geography, niche, reach, and other factors.

It also helps the company use content across channels. Also, scale impact, evaluate and analyse campaigns effectively, and provide advisory services. Coca-Cola, Chevrolet, Lays, Honda, Bacardi, Airtel, and Philips are among the 25+ leading brands that trust Eleve Media.

  1. SocialBakers

Originally, SocialBakers is a social media marketing agency that centralised all social media activity across all profiles. It comes with all of the required tools for creating compelling content and successfully executing initiatives.

All from monitoring to reviewing and utilizing all the resources and producers for influencer marketing needs, It later evolved into an influencer marketing channel. It gathers data from influencers’ audience interaction. Which is then used by an AI engine to identify marketing profiles. It reveals all patterns in order to truly comprehend the intended audience, rivals, and the influence of influencers.

Audiences can conduct a direct search on Youtube or Instagram to locate influencers. It also allows brands to look for influencers who fit their marketing requirements. Social Bakers has worked with a number of high-profile customers. Including Sony, and Vodafone.

  1. Tagger

Tagger is a social media management tool and an easy influencer promotional channel. It aids in the execution of campaigns. Or the connection with influencers, the comprehension of the potential customers, and the production of precise and dependable outcomes. It has a network of 6 million influencers and 300,000 brands. Plus it also aids in the discovery of ideal influencers.

It’s a research-driven influencer marketing platform with a distinct position among companies and competitors. It contains a built-in CRM system that allows users to connect with influencers. Which track campaign results, produce real-time data, and customize reports.

The go to market strategy is a set of rules that the company follows to enter the marketplace. The goal is to create a good customer experience and increase sales.

This platform gives users access to priceless information and analytics. As well as assists them in interacting with the relevant influencers. It guarantees excellent audience engagement as well as predictable ROI.

Conclusion – Which is the best influencer marketing platform in India?

It really is difficult to decide which one of these is the best. All of the above use top-notch technology and strategies. Influencer marketing is expected to overtake organic search and email marketing. That too as one of the fastest-growing and preferred online consumer acquisition channels in the near future. It also creates new opportunities for spontaneous audience involvement and brand visibility.

So, get started planning your company’s strategies for adding influencers into your marketing tactics immediately. They can assist you in cultivating flourishing and long-lasting relationships with your potential customers.

About the Author: 

I am a writer and a B2B marketer with experience in the field of digital and affiliate marketing. My passion is to help people in all aspects of online marketing in the expert industry. I provide guidance and online resources through blogs which you can find on LetSayYes.

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